Flair Labs launches on YC

Read our launch announcement here:

tl;dr: Real estate and mortgage brokerages lose billions in commissions yearly in missed opportunities with prospective home buyers and sellers. Flair lets any team deploy their own fleet of digital assistants - tailored to real estate and lending - that allows brokerages to multiply their active conversations.

Read more at YCombinator

❌ The Problem

Real estate and lending teams lack resources to properly manage client communications.

Every day brokerages leave millions of dollars on the table. Why?

• Communication in real estate quickly becomes overwhelming, especially when there aren’t enough hands to stay on top of every client

• They, therefore, miss over half their phone calls and follow-ups

• Today - 300,000+ loan officers and 1.6m+ realtors spend hours on the phone getting applicants to complete applications or gathering additional information before they churn to competitors.

• 85% of the time when a call is missed, clients don’t call back; they often go with another realtor

Existing alternatives are either expensive or inefficient. Even small to midsize brokerages can make and receive hundreds, if not thousands, of calls per day

• Receptionists (both virtual & non-virtual) are costly, not 24/7 and operational on the weekend, require months of onboarding, and have high variance in terms of performance

• Call centers are costly (few dollars / minute), inconsistent, and don’t integrate with business systems (e.g., CRMs)

✨ Our Solution

Flair Labs allows brokerages to set up their own digital concierge that automates client communication and relationship nurturing

Speed-to-lead

• 24/7 availability - automate follow-ups from inbound inquiries to nail down appointment times and collect necessary information

• Pick up and reengage clients that dropped off online forms or applications

• Multi-channel sequences through call, sms and email ensure to reach clients where they prefer most

Lead reactivation

• Booking confirmations to minimize cancellations / no-shows

• Follow-ups with previous leads to gather updated information and changes in timelines

Live transfer & callback scheduling

• Warm transfer hot leads directly to realtors or mortgage brokers

• Connect with calendar and CRM to set up times to call back

🏆 Team

Samir Sen - Stanford BS/MS in Computer Science. Prev. Apple ML

Eddie Wu - Stanford GSB. Prev. Citi Group - Director, Mortgages & Lending