Flair was founded amidst an evolving landscape in real estate. While recent
legislative changes have brought about increasing friction in the buyer journey, we believe the future of home buying remains with real estate and mortgage agents - who provide the practical, cultural, and emotional guidance they need as consumers navigate one of the greatest transactions in their life.

Flair Labs is pioneering the first-of-its-kind multi-channel AI platform for real estate and lending, empowering companies to build autonomous agents that can execute complex workflows across voice, text and email. In the future we believe the best real estate professionals will be responsible for managing swarms of agents that execute tasks on their behalf, synthesize data from all sources in real time, and help them improve their decision making – Flair Agents is the foundation enabling this future.