Leading mortgage teams succeed with Flair

West Capital Lending
Guild Mortgage
American Pacific Mortgage
loanDepot
Figure
Optimum First Mortgage
Evergreen Home Loans
E Mortgage Capital
Flyhomes
First Choice Lending
Deep Haven Mortgage
zavvie
CINC
MMI
Goosehead

Your borrowers aren’t waiting around

FIRST-TIME PURCHASE 11:42 PM
VA LOAN CA
REFINANCE TX
01

Monitor

Flair monitors every lead source around the clock — new applications, inbound calls, and pipeline signals — so no borrower slips through.

02

Engage

It calls, texts, and emails within seconds, qualifies the borrower, and books the appointment while intent is still high.

03

Convert

Flair keeps every file moving — chasing documents, sharing milestones, and re-engaging stalled loans — so more reach the closing table.

Product

Stop losing customers to voicemail

Flair connects, coordinates and services borrowers — voice, SMS and email.

Application intake, speed-to-lead, a persistent 14-touch follow-up plan, re-engagement, and round-the-clock coverage — plus soft-pull quoting that surfaces real offers from your partner lender engines.

Application Intake

Flair walks borrowers through a natural application — purpose, income, assets, timeline — and hands you a clean, structured 1003.

Jordan Avery

First-time buyer

Qualified
PurposePurchase
Budget$380,000
IncomeVerified

Speed-to-Lead

Every new lead gets a real call, text, and email within seconds — then a structured 14-touch follow-up plan keeps working across voice, SMS, and email until they respond, book, or opt out.

New refinance lead

6s

to first live call

Web formCalling

Reengagement

Aged leads and past inquiries get re-engaged automatically, turning a dormant database back into live pipeline.

Dormant database +128 revived

Past client

14 mo ago

Re-engaging

Aged lead

Q1 inquiry

Re-engaging

24/7 Coverage

Inbound answered and outbound running day and night — weekends and holidays included, so no lead ever waits.

24/7

NightsWeekendsHolidays

Soft Credit Pull & Instant Quotes

With consent, Flair captures the borrower's date of birth and income, runs a soft credit pull with no score impact, and pulls live quotes straight from your partner lender engines — Figure, Spring EQ, Rocket — so borrowers see real offers in the moment.

Instant quotes
Date of birth04/12/1987
Annual income$128,000
Soft credit pullNo score impact
Live quotes pulled from
Figure Spring EQ Rocket
Voice
SMS
Email
Use cases

Built for mortgage teams

Whether you're a retail lender, a broker shop, or an IMB, Flair's agents work the full loan lifecycle — originating, processing, and servicing borrowers across voice, SMS, and email, around the clock.

FlairOrigination

Consumer-Direct

Dial aggregator and web-form leads in seconds, qualify intent, and warm-transfer ready borrowers to a loan officer.

See it in action
FlairOrigination

Retail Outreach

Engage branch and referral leads the moment they come in, qualify them, and route the ready ones to your team.

See it in action
FlairOrigination

Purchase

Capture purchase timelines, budgets, and readiness in a natural conversation that hands off cleanly to an LO.

See it in action
FlairOrigination

Refinance

Work inbound and outbound refinance interest, qualify intent, and route high-intent borrowers in real time.

See it in action
FlairOrigination

HELOC

Field HELOC and cash-out inquiries, capture equity goals, and move qualified homeowners toward an application.

See it in action
FlairProcessing

VOE / VOI

Reach out to verify employment and income, collect what processors need, and log it straight to the file.

See it in action
FlairProcessing

Condition Chasing

Chase open underwriting conditions and missing docs across voice, SMS, and email until every item on the checklist clears.

See it in action
FlairProcessing

Payoff Request

Place payoff requests and follow up with servicers and lienholders so files keep moving toward closing.

See it in action
FlairProcessing

Title / Appraisal Request

Order title and appraisal, then chase vendors and coordinate scheduling so nothing stalls the file.

See it in action
FlairServicing

Recapture

Monitor rate, listing, and credit-inquiry triggers on past clients and re-engage them for the original LO before they refinance elsewhere.

See it in action
FlairServicing

Early-Stage Collections

Run scripted, compliant outreach on early-stage past-due accounts — reminders and payment options handled with a human tone.

See it in action
FlairServicing

Insurance Renewal Savings

At policy renewal, review the borrower's homeowners insurance and surface lower-cost options to trim the premium and lower their monthly payment.

See it in action
Compliance

Compliant Conversations

Every automated conversation is defensible, recorded, and audit-ready by default.

TCPA

Consent state, calling-hour rules, and opt-outs are honored automatically on every call and text.

RESPA

Agents stay inside approved scripts and disclosures — no steering, no unapproved quotes.

Audit-Ready

Every conversation is recorded, transcribed, scored, and logged for a defensible audit trail.

FAQ

Questions, answered.

The things mortgage teams ask most before putting Flair in front of their borrowers.

Still have questions? Book a demo

Flair works the full loan lifecycle. On origination, agents answer inbound leads in seconds, qualify them, run speed-to-lead and follow-up cadences, re-engage aged pipeline, and book appointments — then warm-transfer ready borrowers to MLOs. On servicing, they handle routine borrower questions like payment, payoff, and escrow around the clock.