How BrightHome Realty Boosted Lead Conversion by 40% with Flair Labs A

The Challenge

BrightHome Realty, a fast-growing brokerage, faced a critical challenge: they were missing over 50% of inbound calls from prospective homebuyers, often during evenings and weekends when clients were most active. These missed calls weren’t just lost conversations—they were lost deals. With limited staff to handle call volume and follow-ups, high-intent buyers were slipping through the cracks and moving on to competitors.

BrightHome knew they needed to fix their speed-to-lead and follow-up processes if they wanted to grow without burning out their team.

The Solution

BrightHome turned to Flair Labs to deploy a lifelike AI concierge tailored for real estate. Within days, they launched AI-powered digital assistants that could:

✅ Answer and qualify inbound calls 24/7
✅ Follow up with missed calls automatically
✅ Collect buyer criteria and schedule showings
✅ Re-engage leads from online forms and open house lists

Unlike generic call answering services, Flair Labs’ AI assistants used natural, human-like speech patterns, filler words, and pauses that made conversations feel real, helping BrightHome build trust with clients from the first call.

The Results

Within three months of using Flair Labs, BrightHome Realty saw:

• 📈 40% increase in lead conversions: More conversations led to more appointments and offers made.

• 📞 80% reduction in missed calls: Calls were answered or followed up within minutes, even during evenings and weekends.

• ⏱️ Faster speed-to-lead: The AI concierge responded instantly, ensuring high-intent buyers stayed engaged with BrightHome rather than moving to competitors.

By automating follow-ups and appointment setting, BrightHome’s agents could spend more time closing deals rather than chasing down leads.